In 2019, Coldplay announced a commitment to sustainable touring. 2 years later they published their ambitious 12-point plan.

The example is in English to help you practice 😉

The entertainment industry's ecological footprint

The entertainment industry, especially music festivals, has a huge ecological footprint. On average:

• One concert tour = 3,000-10,000 tons of CO2 (flights, trucks, and stage production)
• Hundreds of tons of waste and excessive use of electricity (lights, sound)

Ready-to-use example

In 2019, Coldplay announced a commitment to sustainable touring. 2 years later they published their 12-point plan which included:

• Using solar energy, power bikes, and a kinetic stadium floor to charge show batteries
• Planting one tree per ticket sold
• Selling ethically sourced merchandise
• Providing free drinking water and banning plastic bottles
• Donating 10% of earnings to eco initiatives

These ambitious promises were met with skepticism, seen as potential greenwashing used to boost the image of the band.

Results & Impact

7 million trees planted, most of the goals exceeded, and tour emissions cut by 59%!

Let's reflect on that

To help you remember, here are a few questions you can reflect on and discuss with your friends. This could help you feeling more confident during a colle or when finding a leading question.

• To what extent can large-scale concerts truly be sustainable?
• How can customers distinguish genuine eco initiatives from marketing strategies?
• Why would listening to an artist mean supporting their opinions? (Katy Perry going to space)

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